Linen postcards were printed from 1930 through 1945. They have a unique and appealing look. The thick paper was embossed on the picture side to give the card a “linen” texture, and the cheap inks created vivid colors.
The postcards I've been sharing with you were printed by Curt Teich & Co. (Chicago). They used a color printing technique they called “C.T. Art-Colortone”. Until it closed in 1978, The Teich Company was the world’s largest printer of view and advertising postcards.
Vintage linen postcards have become prized by some collectors, and there’s even a book about them. The linen postcards usually portrayed landmarks, landscapes, and roadside attractions from photographs, but some were more illustrative. They were printed on a lithography press using color separation.
Beginning in the late 1940s, linen postcards fell out of fashion when polychrome printing was invented. However, Curt Teich still used the C.T. Art-Colortone technique on smooth-surface “French Fold” postcards from 1951.